Thing 3 – My Professional Brand

While I enjoy social media in a personal/social capacity I am slightly less comfortable with professionally ‘branding’ myself. I guess this is because as I am early in my career I’m still not really sure what my brand is. I guess for something like LinkedIn I’m happy to showcase my work both in college and as a information professional since graduating but I always find the Summary section a bit more difficult. How do I summarize myself in a short and concise paragraph?

I think I could make a lot more use of my LinkedIn profile and use it more effectively by sharing posts I write or articles and links I find interesting. Perhaps this would give people that I am connected with a bit more insight into who I am as a person and as a professional. Right now I think my LinkedIn is the CV without the cover letter – a list of my education and practical experience and very little else – it lacks any personality.

I hadn’t really thought much about this until I had to really think about why I even have a LinkedIn page for this course. I think when it comes to online presence it is a really good idea to think about why you have certain profiles and what the benefits are. For me Facebook and Instagram are for friends and family, Twitter is mainly for networking with other information professionals and LinkedIn was an extra I rarely checked or thought about. I also had an About.me page at one point but felt that it wasn’t necessary and so deleted it. I have also deleted other social networking profiles – I want to make sure that profiles I do have are useful and used so that my online presence is manageable and is a true reflection of who I am and what I’m about.

As far as who I am professionally – I hope I come across as a friendly and nice person as well as an enthusiastic and engaged early career professional who has good experience in various aspects of librarianship. I am aware that I don’t know it all but my attitude is all about learning more and putting what I have been learning into practice. social media

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3 thoughts on “Thing 3 – My Professional Brand

  1. You make a good point about managing your online presence. Having a limited number of online accounts makes it much easier to curate your online presence.

  2. Well done Sarah, and hope you are enjoying the Rudaí23 course so far. LinkedIn is a valuable tool for networking purposes and also gives you the opportunity to share your projects/experiences with other Information Professionals.

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